Panthera Candlework - Illuminating Sustainability
Client's Goal for the Project:
Panthera Candlework's primary goal is to establish a unique and sustainable candle brand that reflects the beauty of Colombia's urban jungle, with a specific focus on the abundant bamboo resources. Rooted in the founder Renata's journey as a single mother, the brand aims to merge elegance, consciousness, and sustainability in crafting candles that not only illuminate spaces but also contribute positively to the environment.
Details about My Contribution to the Project:
As a UX designer for Panthera Candlework, my role involves translating the brand's essence into a seamless and engaging user experience across various touchpoints. Understanding the client's vision, I've crafted an online platform that not only showcases the exquisite candle offerings but also narrates the inspiring story behind each creation. The user interface embodies the brand's elegance and commitment to sustainability, providing a virtual journey through the lush landscapes and the intricate process of candle-making.
In collaboration with the client, we have implemented a user-friendly e-commerce platform that priorities a smooth customer journey. The design emphasises storytelling, bringing to life the brand's history, commitment to sustainability, and the craftsmanship behind each candle. The website incorporates intuitive navigation, ensuring a delightful and informative experience for visitors.
Summary of the Project's Success:
Panthera Candlework's online presence has seen a significant boost in engagement and sales since the implementation of the UX design. The website serves as a captivating storytelling platform, drawing visitors into the brand's journey and fostering a sense of connection. The user-friendly e-commerce interface has resulted in increased conversions, making it convenient for customers to explore and purchase the meticulously crafted candles.
