Honouring Boxing Legends with G&S
Client's Goal for the Project:
The goal of the G&S project was to pay tribute to the rich legacy of Izzy Zerling and his wife Betty, the founders of G&S sporting goods store, and to showcase the profound impact they had on the world of boxing. The project aimed to create a digital platform that not only commemorates the legendary fighters outfitted by G&S but also highlights Izzy Zerling's contributions as a trainer and community leader, emphasising the opening of the Izzy Zerling Youth Recreation Center. selling G&S Fighting Supplies with storytelling
Details about My Contribution to the Project:
As the UX designer for Avoila, my contribution focused on creating a digital experience that conveys the essence and benefits of the Nourishing Face Oil. I designed an intuitive and visually appealing website that highlights the plant-based ingredients, especially avocado oil, as the hero ingredient. The goal was to create a user-centric platform that educates visitors about the unique advantages of Avoila's skincare solution.
I crafted an engaging interface that seamlessly guides users through the product's features and benefits. Clear and concise information about the formula's impact on hydration, skin tone, texture, and fine lines was presented in a visually appealing manner. The user journey was designed to be informative, creating an emotional connection with the brand and product.
Summary of the Project's Success:
The Avoila project achieved success in effectively communicating the benefits of the Nourishing Face Oil to a target audience concerned with mature skin. The user-friendly website, enriched with educational content and engaging visuals, contributed to increased customer understanding and trust. Avoila's Nourishing Face Oil became not just a skincare product but a solution that addresses the unique needs of aging skin, emphasising hydration, even skin tone, improved texture, and reduced fine lines. The project's success lies in the seamless integration of information and aesthetics, creating a digital platform that resonates with the target audience and positions Avoila as a trusted brand in the skincare industry.
